Business leaders must recognize that a company’s employment practices can shape brand perceptions just as much as traditional marketing efforts.
With so much at stake, companies need to tread carefully.
Their talent practices aren’t just shaping the composition of their workforces — they’re also shaping their reputation, performance, and culture.
"For all that has been written about the woeful lack of diversity and the “bro culture” that prevail in the tech industry,
Silicon Valley’s 150 biggest tech companies have faced
more accusations of age bias over the past decade than racial or gender bias."
Among the top 0.1% of startups based on growth in their first five years,
we find that the founders started their companies, on average, when they were 45 years old.
A recent study published in Harvard Business Review
found companies with higher diversity across multiple measures
(like gender, immigration status, as well as age)
"had both 19 percent points higher innovation revenues and
9 percent points higher EBIT margins, on average."
Society for Human Resource Management (SHRM)
is the world’s largest HR professional society,
representing 300,000 members in more than 165 countries